Communication Vs Branding

Communication and branding are two integral parts of medical practice marketing. But what’s the difference between the two? Branding refers to the symbols, designs, logos, colors, and language you use to differentiate your medical practice from the competition. Good branding is seamless across multiple platforms. A patient receiving a direct mailed postcard should have the […]

Logo Development

The logo you choose for your medical practice should embody your company’s brand and everything you stand for as a business. A great logo breeds patient loyalty, helps you become recognized in the community, and establishes your practice as a top performer in your field. Without a strong logo, you’ll be forced to constantly rebrand […]

Mission, Vision, and Values

Crafting a vision, mission, and values statement for your medical practice is a key component of your marketing and branding. These three elements tell customers and the community who you are and what you stand for, and help to differentiate you from your competition. But what’s the difference between the three? A vision statement outlines […]