Determine a Practice Name

Choosing a name for your medical practice could be one of the most important business decisions you ever make.

Choosing a name for your medical practice could be one of the most important business decisions you ever make.
The right name can last a lifetime, establishing your business in the community and facilitating word-of-mouth recommendations.
The wrong name can make you easily forgettable, or damage your reputation before you even get started.
Here are 5 guidelines for finding the perfect name for your practice:

• #1: Choose a name that’s easy to say out loud. Just because a name looks great on paper doesn’t mean it won’t leave patients tongue-tied when spoken aloud. Opt for something simple to say yet memorable.
• #2: Choose a name that sets your practice apart by incorporating a benefit or location-specific term. For instance, a practice named “Seattle Family Chiropractic” tells us where the clinic is located and who it’s for.
• #3: Choose a name that can easily be promoted online. Check that the URL is available and that there is not already another practice in your area with the same exact name.
• #4: Choose a name that supports the values and style of your personal brand. If you want your practice to come across as warm, friendly, and family-oriented, stay away from cold, clinical names.
• #5: Choose a name that’s descriptive and fun, such as “24/7 Surgeons” or “The Awesome Optometrist.” A descriptive name will allow you to add associates and partners to your practice without changing your name, brand or image.

Hold out for a practice name that you love, that represents the core values of your brand, and that feels good when you say it out loud.

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