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HMOs vs PPOs

What Is A Merchant Processor?

The Pros And Cons Of Money Factoring

Leasing Medical Equipment Vs Buying

In-House Human Resources vs Outsourced

Types of Commercial Loans for Buying a Commercial Condo

What Is A Commercial Condo?

Determining Location Options

The Medical Coding Company That Could

What is an NPI, difference NPI 1 VS 2?

Purchasing a Commercial Condo

What is Fraud Investigation?

The Mystery Of Medical Coding

What Is Practice Succession Planning?

Overhead Business Expenses

Patient Education

Communication Vs Branding

How to Determine a Timeline to Open Your Medical..

Information Systems and IT for Doctors

In-House Doctor Credentialing VS. Outsourcing

The Medical Coding Company That Could

Practice Publication Marketing

Practice Social Media

Capital Funding Lenders

How To Choose A Merchant Processor

Leasing Medical Equipment

How to Create a Draft of the Employee Handbook

How to Find a Medical Accounting Firm

How To Choose The Right Corporate Structure For Your Medical Practice

Practice Direct Mail Marketing

The Mystery of Medical Staffing

Doctor Credentialing With Hospitals And Insurance Companies

Must-Have Medical Doctors Insurance

How To Choose A Medical Transcription Company

Setup Your Practice

Advertising

What is Money Factoring?

Setting Up a New Practice

Your Medical Practice Opening Check-List

Logo Development

How to Choose a Medical Practice Lender for …

What is Medicare, Medicaid, etc?

Merchant services – credit cards

Mission, Vision, and Values

Asset Protection

Estate Planning

How To Choose A Medical Accounting Firm

Life Insurance

Physician Profile Development

Determine a Practice Name

What Is A Marketing Plan?

How to Determine a Timeline to Open Your Medical..

Choose the Right Corporate Structure

Retirement Planning

In-House Medical Transcription Vs Outsourcing

Commercial Condo vs. a Commercial Building

Insurance Types Needed for a Medical Practice

CLIA Certification

How to Find a Medical Collection Company

How to Choose a Potential Office Location

Finding A Payroll Company

Practice Website Development

Types of Commercial Loans for Buying a Medical Real Estsate

How To Lease Office Space For Your Medical Practice

Medical Billing Company to the Rescue!

Unlocking the Mysteries of Medical Billing

How To Estimate Staffing, Payroll, And Benefit Costs

Group Practice vs Hospital

Build Or Buy: In-House Medical Coding Vs. Outsourcing

Hiring A Business Consultant

What Is Practice Legacy Planning?

Determine Employee Benefits

Types of Medical Insurance

Choosing A Payroll Company

How To Structure Practice Banking

How To Win Your Insurance Contract Negotiation

OSHA Compliance

Disability Insurance

How To Find Money Factoring Resources

Purchasing A Commercial Condo

Merchant Services – Payment Gateway

The Pros And Cons Of Leasing Vs. Buying

What to Ask for/Expect in Your Commercial Lease

Group Practice vs Private Practice

What is a Commercial Lease?

Market Assessment/Demographic Research

How To Choose A Medical Management Firm

The Mystery Of Medical Transcription

In House Medical Billing vs. Outsourcing

How To Choose A Medical Billing Company

Employee Benefits

Business/Casualty Insurance

Retirement And Estate Planning For Physicians

Events

How to get a DEA license

Merchant Services – ACH Payments

How to Choose a Medical Legal Firm

What Is Money Factoring?

Document Imaging

How to Find a Medical Management Firm

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What Is A Marketing Plan?

Before your medical practice opens for business, it’s important to create a strategic marketing plan that will help you find new patients and put your practice on the map. A marketing plan is a blueprint that outlines all areas of your marketing, from direct mailings and referrals to online marketing and social media. Here are some of the most important elements of a strong medical practice marketing plan:

A clear cut timeline…

  • Develop a short and long-term timeline that describes your marketing plans both now and in the future.
  • This timeline should include how you plan on reaching out to prospective patients, as well as when and how often.
  • A strongly defined target market Your marketing plan should include a clear description of the type of patients you’d like to market to, as well as how you can serve them better than the competition.

Offline marketing tactics…

  • Keeping your target market in mind, decide which offline marketing tactics, such as direct mailings, advertisements, referral programs, and press will resonate most strongly with your prospective patients.

Online marketing tactics…

  • Be sure to include plans for online marketing as well, including website design, social media, email marketing, and Search Engine Optimization.

Budget Your marketing plan should include a budget breakdown for every area of your marketing. Determine how much you can spend on marketing each month, and set aside time to determine the ROI of each marketing tactic in your plan. Not all marketing tactics are right for all medical practices. In the beginning, trial and error is the best way to see which methods get results, and which methods don’t. The most important thing to remember when creating a marketing plan is that you will need to continually tweak your plan based on patient response.

To learn more about doctor credentialing, insurance, coding, outsourcing, and everything you need to establish a successful healthcare practice, follow all of Sherlock Doc’s adventures on the DoctorsBusinessNetwork.com or Doctors Business Channel on YouTube!.

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