Your physician profile is one of the most powerful tools you have in your marketing toolkit. Not only will your profile be used on your practice’s website; it will be displayed on third party websites that show up when prospective patients perform Google searches. For this reason, crafting the perfect profile statement and choosing the right picture could mean the difference between finding a new patient and losing out to another physician.
Your profile should always be written with the patient in mind. Steer clear of complicated medical jargon only understood by other physicians. Instead, focus on your personal philosophy and the benefits the patient will receive by working with you. While it’s important to include training, certifications, and education in your profile, you should also include personal information that helps the patient connect with you on a more human level. Choose a color profile photo that is clear and that represents your practice’s brand. If you specialize in treating life-threatening illnesses, a huge smile may not be appropriate. If you’re a pediatrician, onthe other hand, including a warm, friendly photograph will instill trust in parents.
Your physician profile should be an extension of you, and should accurately represent the values of your medical practice.
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