There are two effective ways to use events to promote your medical practice: by participating in healthcare-related events in your community, and by hosting your own events at your practice. Events you may want to attend include:
- Medical conferences
- Health fairs
- Community meetings
- Charity auctions, and
- Volunteer activities
Participating in these events positions you and your practice as a contributing member of your community. You’ll solidify relationships with current patients while meeting new prospects and potential business partners.
Hosting your own events is another effective way to promote your practice. Events you may want to host include:
- 5K run/walks
- Charity fundraisers
- Open houses
- Safety fairs, and
- Q&A sessions with doctors and on-call nurses When deciding which events to participate in or produce on your own, look at patient demographics.
Age, marital status, education level, and income all determine the health needs of your patients, as well as which types of events they’re most likely to attend. Don’t forget to promote your event heavily both online and offline, and analyze your results after the event to determine your Return on Investment.
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