Video Headlines:

OSHA Compliance

Hiring A Business Consultant

What Is Practice Legacy Planning?

Disability Insurance

Types of Medical Insurance

How To Structure Practice Banking

Purchasing A Commercial Condo

What is a Commercial Lease?

Determine Employee Benefits

How To Win Your Insurance Contract Negotiation

Choosing A Payroll Company

Merchant Services – Payment Gateway

How To Find Money Factoring Resources

The Pros And Cons Of Leasing Vs. Buying

What to Ask for/Expect in Your Commercial Lease

How To Choose A Medical Management Firm

Market Assessment/Demographic Research

The Mystery Of Medical Transcription

How To Choose A Medical Billing Company

In House Medical Billing vs. Outsourcing

How to get a DEA license

How to Choose a Medical Legal Firm

Group Practice vs Private Practice

Business/Casualty Insurance

Employee Benefits

Events

Retirement And Estate Planning For Physicians

What is a Medical Commercial Building?

Document Imaging

Merchant Services – ACH Payments

What Is Money Factoring?

How to Choose a Medical Bookkeeper

How to Find a Medical Management Firm

How to Find a Medical Legal Firm

Building a Team of Experts

How to Prepare a Cash Flow Analysis

The Mystery Of Doctor Credentialing

The Mystery Of Medical Transcription

The Best Software for Doctor’s Offices

How To Choose A Medical Doctor’s Insurance Company

Private Practice vs Hospital

HIPAA & OIG Compliance Plans

What is HIPAA Compliance?

Life Insurance

Advertising

In-House Human Resources vs Outsourced

OIG Compliance

Long-Term Care Insurance

Promotions

Direct Mail Marketing For Your Medical Practice

Capital Funding Needs: Pre-Opening, Opening

Equipment Selection Process

How to Find a Medical Practice Lender (resources)

Medical Office Structure, Layout And Design

Recruiting

How to Choose a Human Resources Company

HITECH Compliance

How To Choose A Medical Collection Company

How to Find a Medical Bookkeeper

The Mystery of Doctor Credentialing

Build Or Buy: In-House Medical Coding Vs. Outsourcing

How to Purchase a Commercial Building

HITECH Act of 2009

College Savings Accounts

Patient Experience

Medicare And Medicaid Audits

What Is A Marketing Mix?

HMOs vs PPOs

What Is A Merchant Processor?

The Pros And Cons Of Money Factoring

Leasing Medical Equipment Vs Buying

Types of Commercial Loans for Buying a Commercial Condo

What Is A Commercial Condo?

In-House Human Resources vs Outsourced

Determining Location Options

The Medical Coding Company That Could

What is an NPI, difference NPI 1 VS 2?

Purchasing a Commercial Condo

The Mystery Of Medical Coding

Information Systems and IT for Doctors

In-House Doctor Credentialing VS. Outsourcing

The Medical Coding Company That Could

What is Fraud Investigation?

What Is Practice Succession Planning?

Overhead Business Expenses

Patient Education

Communication Vs Branding

Capital Funding Lenders

Practice Publication Marketing

Practice Social Media

How To Choose A Merchant Processor

Leasing Medical Equipment

How to Create a Draft of the Employee Handbook

How to Determine a Timeline to Open Your Medical..

How To Choose The Right Corporate Structure For Your Medical Practice

How to Find a Medical Accounting Firm

The Mystery of Medical Staffing

Doctor Credentialing With Hospitals And Insurance Companies

Practice Direct Mail Marketing

What is Money Factoring?

Search
Generic filters
Exact matches only
Home » Marketing » Advertising » Practice Publication Marketing

Practice Publication Marketing

Online and print publications give growing medical practices a chance to market to prospective patients while increasing their authority as medical experts. But with thousands of medical publications in print and on the web, how can you tell where to spend your precious marketing budget? Here are 4 proven ways to make publication marketing work for you:

#1: Set specific goals

What outcome do you want to achieve with publication marketing? If your goal is to find new patients, the publication you choose will be very different than if you’re looking to build an expertreputation on a national scale. First determine a specific goal for your marketing campaign, which will help you create a strategic publication marketing strategy.

#2: Mix it up

If your goals including finding new patients and establishing your practice as a leader in your chosen field, you’ll want to appear in a variety of different publications. This might include advertising in well-respected medical journals, giving interviews in local newspapers, and using services like Help A Reporter Out (HARO) to appear in national magazines and other publications.

#3: Choose the right publications

The publications you target should be read by those people you want to market to. If your main goal is to find new patients, there’s no point in pursuing publication marketing with a highly specialized medical journal they’re unlikely to read.

#4: Analyze your ROI

After pursuing publication opportunities in medical journals, trade papers, online magazines and local media, calculate the time and expense in terms of your Return On Investment (ROI). If it took you seven hours to secure an interview with a national newspaper, and the interview resulted in 3 new patients, it’s clear that your practice has made a profit and you should focus on that type of publication marketing on an ongoing basis.

To learn more about doctor credentialing, insurance, coding, outsourcing, and everything you need to establish a successful healthcare practice, follow all of Sherlock Doc’s adventures on the DoctorsBusinessNetwork.com or Doctors Business Channel on YouTube!.

google ads management

More Videos

merchat_services
Sybe Credentialing

Join DBN Today!

Let DBN help guide you to success!

Doctors Business Network offers everything new and existing health care providers need to establish and build a successful career! Sign up with DBN today and let us help you succeed!