Social media is no longer just a way to share funny cat videos or find old friends from high school. Businesses are using social media to connect with customers, build loyalty, and increase their revenue. Your medical practice can use social media to find new patients, connect with current patients, and keep your practice top-of-mind in your community. Here’s how to use social media to market your medical practice both on and offline:
- Determine where your patients hang out online. There are many popular social media networks, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram, and more.
- Instead of spending a bit of time on each and every platform, focus on one or two platforms where you’re sure to engage with your target market.
- Use social media as a conversation tool. Find out what your patient’s are struggling with, excited about, or most passionate about. Use this knowledge to create special offers and opportunities in your business, such as free flu shots or complimentary health checks.
- Assign a staff member to consistently post on social media and monitor your social accounts. Many prospective patients will use social media to reach out to you, so forgetting to check your accounts is akin to leaving money on the table.
Social media is not a trend. It’s a powerful business tool that more and more medical practices are using to drive business, increase revenue, and solidify patient relationships. http://prntscr.com/hcyuhz
To learn more about doctor credentialing, insurance, coding, outsourcing, and everything you need to establish a successful healthcare practice, follow all of Sherlock Doc’s adventures on the DoctorsBusinessNetwork.com or Doctors Business Channel on YouTube!.