What Is A Marketing Mix?

When it comes to effective marketing for your medical practice, one technique is not enough. You need to attack from all sides and create a varied marketing mix that resonates with your target market on multiple levels. There are typically 4 areas of a marketing mix to consider when deciding how best to market your […]

Communication Vs Branding

Communication and branding are two integral parts of medical practice marketing. But what’s the difference between the two? Branding refers to the symbols, designs, logos, colors, and language you use to differentiate your medical practice from the competition. Good branding is seamless across multiple platforms. A patient receiving a direct mailed postcard should have the […]

Practice Direct Mail Marketing

With so much attention placed on digital marketing, direct mail marketing often gets lost in the shuffle. While it may seem more labor-intensive and expensive to develop direct mail campaigns for your medical practice, the effort is well worth it. Studies show that direct mail campaigns are becoming more effective precisely because less practices are […]

Advertising

An Effective Medical Practice Advertisement

An effective medical practice advertising strategy uses online and offline advertisements that are hyper-local in their focus. Offline advertising can include: Purchasing ads in local newspapers and magazines Producing television and radio commercials Getting listed in your local Yellow Pages, and adding your practice to the “Welcome Kit” typically sent to new residents by mail. […]

What Is A Marketing Plan?

Before your medical practice opens for business, it’s important to create a strategic marketing plan that will help you find new patients