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Practice Direct Mail Marketing

DBN
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With so much attention placed on digital marketing, direct mail marketing often gets lost in the shuffle. While it may seem more labor-intensive and expensive to develop direct mail campaigns for your medical practice, the effort is well worth it. Studies show that direct mail campaigns are becoming more effective precisely because less practices are […]

Practice Publication Marketing

Mission, Vision, and Values

DBN
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Crafting a vision, mission, and values statement for your medical practice is a key component of your marketing and branding. These three elements tell customers and the community who you are and what you stand for, and help to differentiate you from your competition. But what’s the difference between the three? A vision statement outlines […]

Practice Website Development

Advertising

DBN
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An effective medical practice advertising strategy uses online and offline advertisements that are hyper-local in their focus. Offline advertising can include: Purchasing ads in local newspapers and magazines Producing television and radio commercials Getting listed in your local Yellow Pages, and adding your practice to the “Welcome Kit” typically sent to new residents by mail. […]

Logo Development

Practice Website Development

DBN
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More and more consumers are making buying decisions based on online research. Building a strong online presence will help prospective patients find your practice and make a buying decision on their own, saving you time and money trying to acquire their business. A strong, professional-looking website is a key marketing component of any successful practice. […]

Practice Social Media

What Is A Marketing Mix?

DBN
When it comes to effective marketing for your medical practice, one technique is not enough. You need to attack from all sides and create a varied marketing mix that resonates with your target market on multiple levels. There are typically 4 areas of a marketing mix to consider when deciding how best to market your […]

Practice Publication Marketing

Patient Education

DBN
Education is an important part of cultivating lasting relationships with your patients. In the Information Age, patients have more options than ever for obtaining information about their health, their medical insurance, and all of the areas that impact their relationship with you, their physician. In order to help your patients make informed decisions, you need […]

Practice Direct Mail Marketing