Patient Education
Education is an important part of cultivating lasting relationships with your patients. In the Information Age, patients have more options than ever for obtaining information about their health, their medical insurance, and all of the areas that impact their relationship with you, their physician. In order to help your patients make informed decisions, you need […]
Communication Vs Branding
Communication and branding are two integral parts of medical practice marketing. But what’s the difference between the two? Branding refers to the symbols, designs, logos, colors, and language you use to differentiate your medical practice from the competition. Good branding is seamless across multiple platforms. A patient receiving a direct mailed postcard should have the […]
How to Determine a Timeline to Open Your Medical..
So you’re ready to open your own medical practice. Congratulations! But how can you tell if you’re just ready in theory, or if you’re actually ready to admit your first patient or client? The key to opening the doors to your very own practice is to determine a realistic timeline that will set you and […]
Information Systems and IT for Doctors
In the 21st century, technology has a profound influence on nearly every aspect of our lives. As technology continues to grow and change at a rapid pace, physicians and healthcare professionals are adopting cutting-edge technologies specifically created for our industry. Cloud-based solutions and custom networks make patient and records management easier than ever. Using internet […]
In-House Doctor Credentialing VS. Outsourcing
There are many areas of your healthcare practice that can be taken care of in-house. Many medical professionals choose to have their billing, coding, and transcription services taken care of on-site. While not as cost-effective as outsourcing, hiring a dedicated staff member to help you with these duties is convenient and can save time. So […]
The Medical Coding Company That Could
Choosing an experienced medical coding company is one of the most important decisions you can make for your medical practice. A good medical coding company will prevent delays, mistakes, and rejected claims in your medical billing. When choosing a medical coding company, it’s important to find an experienced company that focuses solely on medical coding. […]
Practice Publication Marketing
Online and print publications give growing medical practices a chance to market to prospective patients while increasing their authority as medical experts. But with thousands of medical publications in print and on the web, how can you tell where to spend your precious marketing budget? Here are 4 proven ways to make publication marketing work […]
Practice Social Media
Social media is no longer just a way to share funny cat videos or find old friends from high school. Businesses are using social media to connect with customers, build loyalty, and increase their revenue. Your medical practice can use social media to find new patients, connect with current patients, and keep your practice top-of-mind […]
Capital Funding Lenders
When traditional loans or lines of credit are not enough to meet the financial needs of your medical practice, it may be time to think about capital funding. Capital funding lenders offer medical professionals customized funding options that are accessible in a short amount of time. Capital funding can offer more flexible payment terms and […]