Communication Vs Branding

Communication and branding are two integral parts of medical practice marketing. But what’s the difference between the two? Branding refers to the symbols, designs, logos, colors, and language you use to differentiate your medical practice from the competition. Good branding is seamless across multiple platforms. A patient receiving a direct mailed postcard should have the […]

Practice Social Media

Social media is no longer just a way to share funny cat videos or find old friends from high school. Businesses are using social media to connect with customers, build loyalty, and increase their revenue. Your medical practice can use social media to find new patients, connect with current patients, and keep your practice top-of-mind […]

Practice Publication Marketing

Online and print publications give growing medical practices a chance to market to prospective patients while increasing their authority as medical experts. But with thousands of medical publications in print and on the web, how can you tell where to spend your precious marketing budget? Here are 4 proven ways to make publication marketing work […]

Practice Direct Mail Marketing

With so much attention placed on digital marketing, direct mail marketing often gets lost in the shuffle. While it may seem more labor-intensive and expensive to develop direct mail campaigns for your medical practice, the effort is well worth it. Studies show that direct mail campaigns are becoming more effective precisely because less practices are […]

Advertising

An Effective Medical Practice Advertisement

An effective medical practice advertising strategy uses online and offline advertisements that are hyper-local in their focus. Offline advertising can include: Purchasing ads in local newspapers and magazines Producing television and radio commercials Getting listed in your local Yellow Pages, and adding your practice to the “Welcome Kit” typically sent to new residents by mail. […]

Mission, Vision, and Values

Crafting a vision, mission, and values statement for your medical practice is a key component of your marketing and branding. These three elements tell customers and the community who you are and what you stand for, and help to differentiate you from your competition. But what’s the difference between the three? A vision statement outlines […]

Logo Development

The logo you choose for your medical practice should embody your company’s brand and everything you stand for as a business. A great logo breeds patient loyalty, helps you become recognized in the community, and establishes your practice as a top performer in your field. Without a strong logo, you’ll be forced to constantly rebrand […]

Physician Profile Development

Your physician profile is one of the most powerful tools you have in your marketing toolkit. Not only will your profile be used on your practice’s website;

What Is A Marketing Plan?

Before your medical practice opens for business, it’s important to create a strategic marketing plan that will help you find new patients