Mission, Vision, and Values
Crafting a vision, mission, and values statement for your medical practice is a key component of your marketing and branding. These three elements tell customers and the community who you are and what you stand for, and help to differentiate you from your competition. But what’s the difference between the three? A vision statement outlines […]
Physician Profile Development
Your physician profile is one of the most powerful tools you have in your marketing toolkit. Not only will your profile be used on your practice’s website;
Determine a Practice Name
Choosing a name for your medical practice could be one of the most important business decisions you ever make. Choosing a name for your medical practice could be one of the most important business decisions you ever make. The right name can last a lifetime, establishing your business in the community and facilitating word-of-mouth recommendations. […]
What Is A Marketing Plan?
Before your medical practice opens for business, it’s important to create a strategic marketing plan that will help you find new patients
Practice Website Development
More and more consumers are making buying decisions based on online research. Building a strong online presence will help prospective patients find your practice and make a buying decision on their own, saving you time and money trying to acquire their business. A strong, professional-looking website is a key marketing component of any successful practice. […]
Market Assessment/Demographic Research
Before you choose a location for your new medical practice, it’s important to perform a market assessment of the location. A market assessment consists of demographic research on the patients, competitors, insurance providers, and policies that will influence business at your location. Armed with data-based projections for the future, you’ll be able to decide if […]
Events
There are two effective ways to use events to promote your medical practice: by participating in healthcare-related events in your community, and by hosting your own events at your practice. Events you may want to attend include: Medical conferences Health fairs Community meetings Charity auctions, and Volunteer activities Participating in these events positions you and […]